Seat Belt Campaign targets 17-34 year olds 10th Feb 2010

Suffolk Roadsafe is supporting a national seat belt wearing campaign aimed at drivers and passengers, with a particular focus on young men and women aged between 17 and 34. This group has the lowest wearing rates combined with the highest accident rate.

The most recent campaign is aimed at all drivers and passengers, with a particular focus on young men and women aged between 17 and 34. This group has the lowest wearing rates combined with the highest accident rate.

Picture shows an A4 poster that is being distributed through outlets in the county.

Research suggests that the key problem lies with irregular seat belt wearing. People make conscious or unconscious decisions whenever they get in the car as to whether or not to wear a set belt. On familiar journeys at low speeds, for example, they are unlikely to see the need to wear a belt.

The campaign aims to convince drivers to wear a seat belt on every car journey and to feel vulnerable if they are not always belted up.

Seat belt information
• In a crash someone not wearing a seat belt is more likely to die than someone using one.

• While few people admit to regularly travelling without a seat belt, research shows that 24 per cent of people admit they sometimes don't wear a seat belt when travelling in the back, and 10 per cent in the front. There is also evidence that people are less likely to use seat belts on short or familiar journeys or at low speeds. This puts them at serious risk of injury in a crash.

• Vehicle users are twice as likely to die in a crash if they don't wear a seat belt.

A4 posters are available to groups and individuals. To receive information about how to order click here