Campaigns

One of the ways that we can help to improve the safety of our roads is to remind drivers about the dangers of excess and inappropriate speed and communication plays an essential part of the Partnership’s activities.

Our ultimate aim is to change motorists’ attitudes towards speed and their driving behaviour by delivering a combination of;

• Factual information about the role of safety cameras and
• Media campaigns informing the public about the dangers and consequences of excess speed.

‘Loser’ Bus Back Posters

The high impact ‘Loser’ poster plays on the use of personalised registrations. The message is simple, if you speed, you could be a loser in more ways than one. To read the full press release click here.

‘Fewer Pictures’ Bus Back Posters

Since the launch of Suffolk SafeCam the number of crashes and the number of speeding offences have reduced dramatically. To read the full press release click here.

Suffolk SafeCam Information Leaflet

Click here to download a pdf of the leaflet

Eastern Region Streetlights Campaign

In Suffolk last year nearly 12,000 drivers were caught speeding in 30mph areas so the Streetlights mean 30 campaign aims to improve compliance, make the roads safer and cut the number of drivers caught speeding in 30 mph limits.
Click here for the full story.

Eastern Region See More Slow Down Television Campaign
The See More Slow Down message was launched in 2004 with a tv advertising campaign supported by bus back advertising and local initiatives. The campaign reminds drivers that by driving slower down they will have more time to spot dangers, so they'll be a safer driver.

Click on the image below to view the ad.